Joy is a sparkling juice drink with no added sugar. Created as a healthier alternative to fizzy drinks without sacrificing taste.
Joy will be packaged as cans. With each different flavour having a unique colour whilst maintaining the same overall design.
To market Joy, a poster set was created featuring the tagline ‘Is there enough Joy in your life?‘. Matching the colour scheme of the drink flavours, each poster uses the colour that is relevant to which flavour is presented at the bottom of the poster.
For all official letters regarding Joy, a letterhead was created with the distinct orange Joy colouring, along with a spectrum made up of each flavour at the bottom.
Continuing with the marketing strategy, an animated viral was created with the same tagline used in the poster set.