Joy

The sparkling juice drink with no added sugar. A healthier, tastier alternative to fizzy drinks.

Project Type

Branding

Software

Illustrator

Photoshop

After Effects

Packaging

Joy will be packaged as cans. With each different flavour having a unique colour whilst maintaining the same overall design.

Poster Set

To advertise Joy, a poster set was created featuring the tagline ‘Is there enough Joy in your life?‘. Matching the colour scheme of the drink flavours, each poster uses the colour that is relevant to which flavour is presented at the bottom of the poster.

Letterhead

For all official letters regarding Joy, a letterhead was created with the distinct orange Joy colouring, along with a spectrum made up of each flavour at the bottom.

Animated Viral

Continuing with the marketing strategy, an animated viral was created with the same tagline used in the poster set.

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