Joy
Joy is a sparkling juice drink with no added sugar. Created as a healthier alternative to fizzy drinks without sacrificing taste.
Packaging
Joy will be packaged as cans. With each different flavour having a unique colour whilst maintaining the same overall design.
Poster Set
To market Joy, a poster set was created featuring the tagline 'Is there enough Joy in your life?'. Matching the colour scheme of the drink flavours, each poster uses the colour that is relevant to which flavour is presented at the bottom of the poster.
Stationery
For all official letters regarding Joy, a letterhead was created with the distinct orange Joy colouring, along with a spectrum made up of each flavour at the bottom.
Animated Viral
Continuing with the marketing strategy, an animated viral was created with the same tagline used in the poster set.